Green Rewards, Incentive Rewards, Employee Rewards, Lifestyle Rewards, Green Rewards, Healthy Rewards

According to Ipsos MORI who conducted a report in 2007 into consumer spending trends; they found 52% of Australian consumers preferred purchasing from companies with a strong environmental record than those that didn’t. This statistic convincingly demonstrates that Australian consumers are actively and intentionally seeking more environmentally sustainable products and service than at any time before. With governments and corporations ratifying limited commitments to decreasing emissions and waste over the next several decades – it is anticipated that this trend in consumer buying will continue.

A rewards program that encourages consumers to purchase environmentally sustainable products and services and rewards the customer fiscally for doing so is a powerful combination in driving loyalty given this environmental landscape.

Some interesting statistics covering the area of water conservation from the 2007 ABS Report into Environmental Issues People’s Values and Practices shows;

• Twenty nine per cent of households who reported mains/town water as a source, used a water filter.
• Nearly one–quarter of Australian households reported using grey water as their main source of water for the garden.
• More than 1.5 million households (19%) reported a rainwater tank as a source of water for their dwelling.
• One in ten capital city households, and one third of households outside capital cities, reported sourcing water from a rainwater tank.
• The most common reason reported by Australian households as to why they had installed a water tank was to save water (42%)
• The majority of Australian households reported undertaking water saving activities inside their dwelling; 67% saved water in the bathroom, 64% in the laundry, 50% in the kitchen and 40% in the toilet.
• More than half (55%) of households had at least one water–efficient shower head installed in their dwelling.
• The most common methods reported by Australian households for watering the garden were hand watering with a bucket or watering can (32%) and hand watering with a normal hose (23%). In Victoria, 49% of households hand watered with a bucket or watering can.

Why not encourage, reward or incentivise your target audience by implementing a program that is relevant, innovative and powerful.